dirty drinkers
Bold brand identity for a fun, irreverent beverage concept with a playful, rebellious personality.
Role: Design Lead for this project at Clutch Creative
Role: Design Lead for this project at Clutch Creative
Problem
Problem
Problem
The beverage space is crowded with similar-looking brands. Dirty Drinkers needed a distinctive, personality-driven identity that felt fun, slightly rebellious, and instantly recognizable — something that could stand out on shelves and on social media.
The beverage space is crowded with similar-looking brands. Dirty Drinkers needed a distinctive, personality-driven identity that felt fun, slightly rebellious, and instantly recognizable — something that could stand out on shelves and on social media.
Approach
Approach
We built a bold, irreverent visual system that leans into attitude and character. The identity uses strong typography, playful illustration, and a confident color palette to create a brand that feels ownable and shareable. Deliverables included a full visual identity system, packaging concepts, and a set of social and digital assets designed for high engagement.
- Complete visual identity system and brand guidelines
- Standardized franchise asset library
- Redesigned packaging and print materials
- Environmental design for 10+ store interiors and openings
- Social and digital templates built for easy franchise use
We built a bold, irreverent visual system that leans into attitude and character. The identity uses strong typography, playful illustration, and a confident color palette to create a brand that feels ownable and shareable. Deliverables included a full visual identity system, packaging concepts, and a set of social and digital assets designed for high engagement.
Impact
Impact
A memorable brand identity that gives Dirty Drinkers a clear point of view and strong presence in a competitive market.
A memorable brand identity that gives Dirty Drinkers a clear point of view and strong presence in a competitive market.