Pickleman’s Gourmet Cafe
The rebranding of Pickle Man's Gourmet Cafe aims to create a cozy, retro vibe that complements the tagline "Whole Lotta Love." A limited color palette is employed to ensure the food takes center stage. The new brand mascot, big dill family sporting iconic ‘loving’ sunglasses, will evoke a sense of community and warmth, reinforcing the café's focus on family and connection. This approach combines nostalgia with a modern twist, creating an inviting atmosphere for all customers.
Services:
Branding & Strategy
UI-UX,
Packaging,
Enviornmental Design,
Social Media,
Tradeshow Assets
Print Design
Old Branding
Problem:
Lack of cohesion
Outdated design that felt overpowering, detracting from the intended warm and inviting atmosphere.
Difficulty in communicating core values effectively.
