Pickleman’s Gourmet Cafe
The rebranding of Pickle Man's Gourmet Cafe aims to create a cozy, retro vibe that complements the tagline "Whole Lotta Love." A limited color palette is employed to ensure the food takes center stage. The new brand mascot, big dill family sporting iconic ‘loving’ sunglasses, will evoke a sense of community and warmth, reinforcing the café's focus on family and connection. This approach combines nostalgia with a modern twist, creating an inviting atmosphere for all customers.
Scope:
Branding & Strategy
Website Design
Packaging and Print Design
Environmental Design
Social Media
Tradeshow Assets
Role:
Design Lead for this project at Clutch Creative Marketing
Old Branding
Problem:
Lack of cohesion
Outdated design that felt overpowering, detracting from the intended warm and inviting atmosphere.
Difficulty in communicating core values effectively.
