group project

A bold, personality-driven rebrand for a quirky video production company that helped fuel explosive growth.

Role: Design Lead for this project at Clutch Creative

Role: Design Lead for this project at Clutch Creative

Problem

Problem

Problem

Group Project is a two-person company that assembles specialized creatives for every client. Their previous brand was technically solid but lacked the playful, collaborative energy that makes them unique — and it wasn’t helping them convert or stand out.

Group Project is a two-person company that assembles specialized creatives for every client. Their previous brand was technically solid but lacked the playful, collaborative energy that makes them unique — and it wasn’t helping them convert or stand out.

Approach

Approach

We leaned into their “assemble the perfect team” model. The new identity treats collaboration as the hero — modular, bold, and full of personality — so the brand feels as creative and high-converting as the work they produce.

Solution

Solution

Solution

- Full brand identity system and brand book

- Website design

- Presentation and sales templates

- Social and digital asset system

- Print and motion-ready assets

Impact

Impact

The rebrand contributed to a **392% revenue increase** post-launch, helping the company attract higher-caliber clients and collaborators.

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