tbm payroll

Clean, modern brand system for an HR and payroll technology company, that helps it stand out from the competition.

Role: Design Lead for this project at Clutch Creative

Role: Design Lead for this project at Clutch Creative

Problem

Problem

Problem

Payroll and HR tech brands often feel dry or overly corporate. TBM Payroll needed a professional yet approachable identity that communicated trust, clarity, and ease of use — without looking like every other software company in the space.

Payroll and HR tech brands often feel dry or overly corporate. TBM Payroll needed a professional yet approachable identity that communicated trust, clarity, and ease of use — without looking like every other software company in the space.

Approach

Approach

We created a clean, refined visual system focused on clarity and reliability. The identity balances professionalism with warmth through thoughtful typography, a revamped color palette, and flexible layout systems. Deliverables included a complete visual identity, brand guidelines, digital assets, and presentation templates built for sales and client communication.


- Complete visual identity system and brand guidelines
- Standardized franchise asset library
- Redesigned packaging and print materials
- Environmental design for 10+ store interiors and openings
- Social and digital templates built for easy franchise use

Before
After

Competitors

Impact

Impact

A polished, trustworthy brand presence that supports sales conversations and builds client confidence.

Next project